✨ Fair Trade Day: More Than Just a Day
Every second Saturday of May, Fair Trade Day invites us to celebrate people over profit, but in 2025—it hits deeper. As conversations around ethics, sustainability, and equality grow louder, this global celebration reminds us why how we shop is just as important as what we buy.
Fair trade isn’t a trend. It’s a movement. And for us at Lumily, it’s the heartbeat of everything we do.
👇 Here are 5 powerful reasons we believe this day—and the work behind it—matters more than ever.
⭐ 1. It Empowers Women—From Our Hands to Yours
🌍 Over 90% of Lumily’s artisans are women, and many are the main breadwinners for their families.
They are mothers, leaders, business owners, and culture-keepers. Fair trade ensures these women earn a living wage, have agency in their work, and are treated with the dignity they deserve.
✉️ 2. It’s Personal—Because We’ve Read Their Letters
This year, in honor of World Fair Trade Day, our artisans wrote us letters. What they shared? Pure magic.
From hand-written notes to heartfelt drawings, these letters show the real stories behind every woven thread and beaded stitch. They tell of dreams fulfilled, challenges overcome, and the deep pride they feel in their work.
📝 “Thanks to fair trade, I can give my daughter what I didn’t have growing up,” writes Antonia from Chiapas.
❤️ Each image in our email campaign links directly to these letters—because their words deserve to be heard.
💪 3. It’s a Stand Against Exploitation
Let’s be real: unethical labor is still the backbone of many global brands.
Fair trade is the opposite of that system. It guarantees no child labor, no sweatshops, and full transparency from start to finish.
Fair trade doesn’t just sound good—it’s a framework with actual certifications and standards that protect people across the supply chain.
📣 4. It Shifts Power to the Makers
In the typical supply chain, artisans are invisible. In ours, they are the story.
Fair trade flips the script. It gives credit (and control) to the hands who make the product. At Lumily, that means name recognition, creative input, and direct relationships with every artisan group we partner with.
🎉 5. It’s a Celebration of Human Connection
Fair trade proves that a better way is possible. One that celebrates:
🧵 The story behind each piece
👩👧 The woman who made it
🌎 The impact of your purchase
On World Fair Trade Day, we aren’t just raising awareness—we’re raising each other.
✨ It’s not charity. It’s solidarity.
💥 Final Thought: Your Purchase is a Vote
When you shop fair trade, you’re voting for a better world—one where women lead, communities thrive, and craftsmanship is honored.
🌟 This World Fair Trade Day, honor the hands behind the work.
✨ Read their letters. Share their stories. Wear their art with pride.
👇🏻
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